Vol. 15, No 3 (2015)
Editors: prof. dr hab. Aniela Styś, dr hab. Agnieszka Dejnaka
Contents: PDF download >>
Editorial page: PDF download >>
Table of Contents: PDF download >>
Introduction:PDF download >>
Vol. 15, No 3 (2015)
Determinants of purchasing behaviour of the e-consumer in a multidimensional reality
Author: Katarzyna Kolasińska-Morawska
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Vol. 15, No 3 (2015)
Demarketing in the tobacco business
Authors: Magdalena Murzyn, Joanna Nogieć
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Vol. 15, No 3 (2015)
Declared values in the opinion of different generations
Authors: Magdalena Murzyn, Joanna Nogieć
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Vol. 15, No 3 (2015)
Altruism and rivalization as decision-making styles of households and their role In the purchasing process
Authors: Dariusz Fatuła, Adam Sagan
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Vol. 15, No 3 (2015)
The brand and corporate mission for the perspective of corporate social responsibility
Author: Mateusz Rak
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Vol. 15, No 3 (2015)
Young members of households as consumers of mass media in the light of qualitative research
Authors: Aleksandra Perchla-Włosik, Joanna Wardzała
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Vol. 15, No 3 (2015)
Internet as a source of information for e-consumers about commercial offers and services
Author: Robert Wolny
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Vol. 15, No 3 (2015)
Consumer risk in the functional food purchase process
Author: Magdalena Olejniczak
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Vol. 15, No 3 (2015)
The perception of vocational education value in the light of research
Author: Magdalena Walczak
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Vol. 15, No 3 (2015)
Creating a living space in the household in the background of new trends in consumption
Author: Wanda Patrzałek
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Vol. 15, No 3 (2015)
Polish fashion brands in minds of young consumers
Author: Barbara Mróz-Gorgoń
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Vol. 15, No 3 (2015)
Economic aspects of the creditworthiness of households in the years 2003-2012
Author: Jarosław Ziętarski
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Vol. 15, No 3 (2015)
The internet and communication technologies in view of various typologies of generations
Author: Agnieszka Dejnaka
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Vol. 15, No 3 (2015)
Freedom and openness as a socio-centric example of innovation
Author: Grzegorz Klimek
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