Vol 15, No 3 (2015)

Vol. 15, No 3 (2015)

Editors: prof. dr hab. Aniela Styś, dr hab. Agnieszka Dejnaka

Contents: PDF download >>
Editorial page: PDF download >>

Table of Contents: PDF download >>
Introduction:PDF download >>


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Vol. 15, No 3 (2015)

Determinants of purchasing behaviour of the e-consumer in a multidimensional reality

Author: Katarzyna Kolasińska-Morawska

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Vol. 15, No 3 (2015)

Demarketing in the tobacco business

Authors: Magdalena Murzyn, Joanna Nogieć

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Vol. 15, No 3 (2015)

Declared values in the opinion of different generations

Authors: Magdalena Murzyn, Joanna Nogieć

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Vol. 15, No 3 (2015)

Altruism and rivalization as decision-making styles of households and their role In the purchasing process

Authors: Dariusz Fatuła, Adam Sagan

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Vol. 15, No 3 (2015)

The brand and corporate mission for the perspective of corporate social responsibility

Author: Mateusz Rak

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Vol. 15, No 3 (2015)

Young members of households as consumers of mass media in the light of qualitative research

Authors: Aleksandra Perchla-Włosik, Joanna Wardzała

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Vol. 15, No 3 (2015)

Internet as a source of information for e-consumers about commercial offers and services

Author: Robert Wolny

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Vol. 15, No 3 (2015)

Consumer risk in the functional food purchase process

Author: Magdalena Olejniczak

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Vol. 15, No 3 (2015)

The perception of vocational education value in the light of research

Author: Magdalena Walczak

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Vol. 15, No 3 (2015)

Creating a living space in the household in the background of new trends in consumption

Author: Wanda Patrzałek

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Vol. 15, No 3 (2015)

Polish fashion brands in minds of young consumers

Author: Barbara Mróz-Gorgoń

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Vol. 15, No 3 (2015)

Economic aspects of the creditworthiness of households in the years 2003-2012

Author: Jarosław Ziętarski

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Vol. 15, No 3 (2015)

The internet and communication technologies in view of various typologies of generations

Author: Agnieszka Dejnaka

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Vol. 15, No 3 (2015)

Freedom and openness as a socio-centric example of innovation

Author: Grzegorz Klimek

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